Director. Designer.
Dog mom. Portland.
Hello. I’m Michelle, a creative design leader with 15+ years’ of experience crafting breakthrough, full-funnel campaigns that bring brand stories to life.
Over the past 15+ years, I’ve spearheaded brand expression and digital at-retail campaigns for top brands like Adobe, Nike, Columbia Sportswear, Nordstrom, and more — bringing passion and dedication to in-house teams, agencies, and start-ups.
I am a dedicated and solution-driven partner with a proven track record of leading multidisciplinary teams to deliver integrated campaigns spanning OOH, broadcast, social, and experiential touchpoints, and an expert at developing scalable creative platforms and campaign guidelines while maintaining exceptional craft and strategic thinking. Skilled in stewarding cross-functional stakeholders through the creative process, building strong relationships with external partners, and validating concepts through customer feedback.
As a mentor, I lead with empathy, transparency, and a growth mindset. As a collaborative partner, I’m an active listener and persuasive speaker. Maybe it's being a native East Coaster, or maybe it's a lack of desire to beat around the bush, but throughout my career, I’ve learned that showing up authentically fosters trust and respect, and I wouldn’t have it any other way.