At the main entrance to this dispensary, customers are greeted by a unique corner display case adjoining two others to form a right angle. Using the centrally-located case draws visitors’ eyes naturally to the presentation that highlights the Select® brand through storytelling, lifestyle imagery, and color-blocking drawn from the product packaging.

Further into the store are the product cases. For this installation, brand continuity and recognition are achieved by carrying over the oil drip imagery from the entrance case. Here we also see the brand story continue further into the product narrative. Brand recognition is reinforced through the bold colors used on the product display trays.