Client
Nike Running
Role
Design & Art Direction collaboration
Objective
Leverage campaign assets to design an immersive experience that generates excitement and engagement with the new Nike Joyride.
Successes
My team and I collaborated to concept and art direct three elevated digital interactive AR experiences using a wave of virtual beads inspired by the beads found in the heel of Joyride.
Partnered with a local software engineer to develop and deliver an innovative and exciting interactive digital experience
Additional elevated display elements such as footwear risers and immersive color blocking enhanced the immersiveness of the space