Designed and engineered massive 9-foot tall footwear pedestals and corresponding graphics and wayfinding for a holistic fan experience.

• Combining the saturated colors inspired by the footwear with dramatic angles created a highly dynamic presentation invited visitors to explore and drove engagement

• Pedestal design speaks to the patterns, colorways, and Flywire technology used in the construction of the footwear

• "Twisted" encapsulated base speaks to the traction and shape of the cleats

• The use of light with acrylic rods gave the footwear a floating feel as a nod to the lightweight property of the shoes