Client
Curaleaf/Select
Role
Art Direction and Design
Objective
Curaleaf, one of the largest producers of cannabis products in the US, tasked us with designing an ultra-premium space to represent Select’s premiere hub destination within the Planet 13 for the opening of the Las Vegas cannabis immersive entertainment complex.
Successes
Despite the challenges of navigating the world in the thick of the COVID-19 pandemic, the opening weekend of the world’s largest cannabis dispensary was met with much fanfare and press, earning several social media and press write-ups for the Select brand, prominently positioned at the center of the complex.
Thousands of visitors streamed through the complex throughout the opening weekend
Sales of Select far surpassed projections
The highly visible streamlined design of Select’s space drew visitors to learn more about the product and use the space as a social media moment, creating additional opportunities for brand visibility and recognition
