Client
Nike Football NA
Role
Lead Designer
Objective
Build hype for Super Bowl 54 by creating the ultimate experience for fans visiting Nike Miami, the NFL Experience at the Miami Convention Center, and Nike Las Vegas during Super Bowl week.
Successes
Despite being on the fringe of a global pandemic, Super Bowl Experience had a sell through of nearly 100%
Drawing inspiration from the bright and vibrant Miami sunsets and rich color palettes throughout South Beach, the dichroic film was used to create a dynamic and immersive color experience
Nike Miami revenue exceeded forecast expectations
Nike Miami Super Bowl 54 Display
Nike Miami Entrance Super Bowl 54 Display
Nike Miami Initiative Zone Super Bowl 54 Display
NFLX Miami Convention Center Super Bowl 54 Display
Niketown Las Vegas Super Bowl 54 Display