Client
Nike Footall NA
Role
Designer
Objective
Replace the existing "WIN THE DAY" Mo Center window installation with Oregon Football's new identity under coach Tabbert. Create a fresh window display that inspires fans to share their Oregon experience in a social media moment.
Successes
Refreshed Ducks football presence under new leadership
Increased social media exposure through the creation of "social media moment" by using the full breadth of the window as a backdrop
Surprised & delighted visitors with "easter egg" of the unexpected nighttime reveal of glowing content under black light
