Client
Adobe DC
Role
Design Director
Objective
Drive awareness of the Acrobat Chrome extension through a :45-:60 product overview video. The primary use of this will be the Google Chrome web store and a.com, then secondarily in owned channels and at events such as MAX.
Successes
A video on the Chrome store ensures the listing stands out from competitors and provides a compelling overview to encourage downloads
Leveraged to support featured placement in Google’s web store
+52K views within first 6 months of posting