This highly collaborative two-part campaign had a lot of moving parts requiring a strong point-of-view and discipline in order to be executed on time and within budget.

• Creative directed motion and still shoot

• Collaborated on selections process; edited and produced final video deliverables

• Art directed design of social content

• Identified opportunities for further audience reach by recommending targeted Dark Post ad placement and dot-com PDP placement

• Product sell-through far exceeded expectations, leading to significant category growth and considerable opportunities for our agency