Client

Nike North America

Role

Art Director; Designer; Motion Artist

Objective

Create original content to promote exclusive Training and Yoga apparel on DICK'S Sporting Goods' social media channels.

Successes

This highly collaborative two-part campaign had a lot of moving parts requiring a strong point-of-view and discipline in order to be executed on time and within budget.

  • Creative directed motion and still shoot

  • Collaborated on selections process; edited and produced final video deliverables

  • Art directed design of social content

  • Identified opportunities for further audience reach by recommending targeted Dark Post ad placement and dot-com PDP placement

  • Product sell-through far exceeded expectations, leading to significant category growth and considerable opportunities for our agency

Previous
Previous

Nike Training – Men's