Client
Nike Baseball NA
Role
Creative direction, lead designer
Objective
Generate hype for the Nike Zoom Trout 3 to excite fans visiting the Nike shop at the All Star Game Fanfest.
Successes
Designed and engineered 9-foot tall footwear pedestals to highlight the new Nike Zoom Trout 3
Pedestal design speaks to the patterns, colorways, and Flywire technology used in the construction of the footwear
"Twisted" encapsulated base speaks to the traction and shape of the cleats
The use of light with acrylic rods gave the footwear a floating feel as a nod to the lightweight characteristics of the shoes
The large, showy display attracted a lot of attention, inviting visitors to explore and engage in the space further
Nike Zoom Trout 3 Cleat
Cleat is positioned on an acrylic post that is mounted on a red edge-lit acrylic base. Red spot lighting originates from inside the pedestal, beneath the acrylic.
Features and benefits of the product are highlighted in first surface vinyl on clear acrylic.
Nike Zoom Trout 3 Turf
The gradient-colored backers are made of heavy gauge nylon threading that is reflective of the technology in the textile used throughout the footwear silo.