At the thick of the COVID-19 pandemic, retailers faced unprecedented challenges and were forced to rely entirely on social media to maintain engagement and generate revenue for the Holiday 2020 Season.

• Working closely with the Nike NA Retail team, we collaborated to develop a cost-efficient strategy to create a singular campaign that would resonate for organic and targeted markets

• Existing assets had to be leveraged as no photoshoots or in-person collaboration were possible

• Multiple campaigns were devised and executed, including Facebook/Instagram carousels, dark posts, Snapchat, and eComm banner ads X 28 teams for regionally targeted posts