Client
Adobe PCR
Role
Design Director
Objective
Drive conversion and retention of the Student audience by creating visually compelling net-new landing pages for Adobe CC applications.
Successes
As Design Director, I enlisted our internal Strategy team to craft page briefs that outlined use cases and product benefits.
Collaborated with Adobe team to ensure consistency with SEO pages (Project Content Ranking)
Received minimal feedback or corrections from Studio and SEO team
High ranking and performance of live pages, frequently ranking in the top 5