Client
Adobe PCR
Role
Design Director
Objective
Increase SEO and drive retention by creating a landing page that demonstrates how Adobe Illustrator empowers them to up-level their graphic communication virtually and in-person, from the classroom to the community.
Successes
As Design Director, I collaborated closely between the Adobe team and our internal strategy team to create a thoughtful brief that would set the motion, copywriting, and design teams up for success.
Collaborated with Adobe team to ensure consistency with SEO pages (Project Content Ranking)
Nearly quadrupled overall segment visits
Achieved high ranking and performance of live pages, frequently ranking in the top 5