Client

Adobe PCR

Role

Design Director

Objective

Increase SEO traffic to STE (Students, Teachers, Educatiors) by creating visually compelling net-new landing page micro-tutorials for Adobe CC applications.

Successes

70% of student SEO comes through navigated sources. By presenting them with a direct path to learn how CC can benefit them, we were able to increase trials and conversions.

  • Additional segment visits nearly quadrupled overall

  • High ranking and performance of live pages, frequently ranking in the top 5

Next

Adobe Illustrator