Client
Adobe PCR
Role
Design Director
Objective
Increase SEO traffic to STE (Students, Teachers, Educatiors) by creating visually compelling net-new landing page micro-tutorials for Adobe CC applications.
Successes
70% of student SEO comes through navigated sources. By presenting them with a direct path to learn how CC can benefit them, we were able to increase trials and conversions.
Additional segment visits nearly quadrupled overall
High ranking and performance of live pages, frequently ranking in the top 5