Client

Adobe DC

Role

Design Director

Objective

Drive conversion and retention of multi-pronged professionals by educating them about how Adobe Acrobat Pro can help keep entrepreneurial individuals organized and profitable.

Successes

Collaborating with the Strategy, Copywriting, and Design teams, we crafted compelling and relatable landing pages that connect to gig workers.

  • High ranking and performance of live pages, frequently ranking in the top 5

  • Drove trial, conversions, and increased ARR

  • Helped to drive sales by generating awareness of the power of Acrobat Pro and building trust

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