Client
Adobe DC Studio
Role
Design Director
Objective
Drive conversion and retention of Adobe Acrobat by informing existing and prospective users of the ease and benefits of Acrobat.
Successes
Design directed the copy and asset creation; collaborated with Adobe Studio and marketing stakeholders.
Creative directed storyboards and oversaw motion content creation.
Created phased production timelines to deliver a high volume of assets while managing resources and scaling teams to accommodate expedited requests.
Employed both live and digital reviews for feedback. Delivered assets across digital media, motion, print, and experiential.
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